The CiminoCare Consulting leadership team is guided by decades of hands-on experience and a shared passion for enhancing senior living communities.

Leadership Team

Our leadership team is committed to creating environments where seniors thrive. With deep expertise in operations, strategic planning, marketing, and compliance, our leaders bring a wealth of knowledge to every project. Each of our leaders has played a pivotal role in shaping the senior living industry, from hands-on caregiving to executive management and regulatory leadership. Their combined expertise allows us to provide thoughtful, effective solutions for our partners in assisted living, memory care, and senior housing.

Learn more about the dedicated professionals who drive CiminoCare Consulting’s mission forward.

Mark Cimino

Mark J. Cimino has worn many hats in preparation for his combined roles as CiminoCare CEO, Director, and Owner. He is responsible for all aspects of company business operations and financial stewardship. Under his leadership since 1999, we’ve grown from three to 14 senior living, assisted living, and memory care communities, with more on the drawing board. Like all family members, he began his caregiving career early, assisting his mother in providing home care for seniors. He has served in several capacities in senior housing and long-term care, including as an administrator for both skilled nursing and residential care facilities. Mark earned a B.A. degree from Pacific Union College and a J.D. from University of California, Hastings College of the Law.

MaryAnn Cimino, CiminoCare Consulting Leadership Team

MaryAnn Cimino Shinn

MaryAnn Cimino Shinn, as Regional Director, played an integral role in the formation of CiminoCare, Inc. As a Board of Directors member, her participation in the corporate planning process has helped guide our company through a recent period of substantial growth. She has worked in almost every capacity within the company, developing the corporate marketing program, helping shape Quality Assurance efforts, and serving as Operations Manager. Prior to joining CiminoCare she provided social services and marketing support for the Skilled Nursing Facility and Assisted Living divisions of a CCRC in Portland, Oregon. MaryAnn earned a B.A. from San Francisco State University and an M.A. from The College of Notre Dame.

Paula Hertel

Paula Hertel supports CiminoCare in strategic operations and marketing of its current communities, and in evaluating feasibility. She has spent 30 years focusing on improving service delivery systems for the elderly in executive management positions and consulting projects throughout the U.S. In addition, she has in-depth experience and a proven track record in senior housing and assisted living operations, team training, regulatory compliance and new program development. Paula is the founder of Senior Living Consults working with developers, capital partners and operators seeking to enhance senior living. In addition she serves on the California Assisted Living Association Board as Director and Co-Chair of the Education Committee, is a frequent author for the California Healthcare Foundation CalAIM initiative and holds a MSW in mental health studies from San Jose State.

Scott Eckstein

Scott Eckstein is a key member of the CiminoCare acquisition and development team focused on strategic planning, market feasibility, proformas and project management with more than 30 years’ experience in senior living, healthcare, and best practices. Scott’s specialties include market and pro forma analysis, site selection, new community openings, employee recruiting and training, operations, budgeting, facilities management, sales and marketing, and turnarounds. He also teaches Senior and Later Living at UNLV’s Harrah’s College of Hospitality. Scott earned his B.S.B.A. from The American University in Washington, DC and an M.B.A. from the Stern School of Business at New York University.

Nancy Schier-Anzelmo

Nancy Schier Anzelmo is a dedicated gerontologist with nearly 30 years of experience in senior housing and long-term care. She holds a master’s degree in Gerontology from San Diego State University and a bachelor’s in Sociology with a concentration in Gerontology from Appalachian State University. As the principal of Alzheimer’s Care Associates LLC, Nancy specializes in developing memory support communities for individuals with Alzheimer’s and related dementias. Her expertise spans residential care, assisted living, skilled nursing, rehabilitation, and adult day programs. She played a key role in establishing California’s first dementia care communities in the 1990s and is a recognized speaker and industry leader. Nancy is also a faculty member at Sacramento State University and Co-Founder of Connected Horse, an equine-guided therapy program for those with dementia and their caregivers. She serves on the board of the California Assisted Living Association and lives near Sacramento with her family and horses.